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Giving us the Gen Z take on corsetry, Aimee Belle Johnson is the fashion designer behind cult status label Immoral London.

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When Aimee Belle created Immoral London, it changed the corset game of thousands of coquettes online and in IRL. Dripping with beads, these lovely fitted garments give Victorian/Pre-Raphaelite – beautiful nostalgia reshaped for the contemporary customer. It wouldn't be a sin to gift yourself an Immoral London piece.

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Aimee Belle Johnson of Immoral London not only wants to celebrate femininity and sensuality with their brightly-coloured patterned corsets, ruffled material and allusions to fairies and fantasy, but she also seeks to create corsets that are suitable and accessible for the everyday quirky womenswear.

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An 'immoral woman' is completely unashamed of being her true authentic self. I think she's honest, resilient, ballsy, and she doesn't feel the need to conform. She just says what she wants, and she probably gets it.

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